Edd Radcliffe directing a media production

STRATEGIC MEDIA CONSULTANT

Media and Communications support for technical SMEs & startups.

I work with Engineering, Architecture, Marine, Technology, and Energy firms to review their current communications, pinpoint gaps, and develop missing media packages. This process includes researching relevant topics and audiences, interviewing your experts and reviewing the business landscape to identify the best content for your business.

Get in touch See how I work

THE APPROACH

Every company has its own unique qualities. Some businesses already have strong communication and might just benefit from a fresh perspective or extra support to keep things moving forward. Others might be facing a particular challenge that requires a focused media strategy. Whatever your situation, I'm here to help. I'll review what you're doing, gather important insights, identify areas for improvement, suggest tailored solutions, and create content that addresses your specific needs.

THE FRAMEWORK

Technarrate™

Over the past 15 years, I have created a five-step framework based on my professional experience. This strategy considers business challenges holistically and views media as more than just a final output, ensuring that each piece of content is appropriate for its purpose and aligned with the most suitable medium.

→ Explore the full framework

Fit

Is this you?

I work best with organisations where:

✔The work is complex, but the message isn't landing
✔You know what to say but don't have the time or the staff
✔You have a business goal that needs supporting media strategy
✔You need a fresh perspective on current media and comms
✔You want to grow your in-house media capability

I'm probably not the right fit if you need:

✘A quick, cheap video with no strategic conversation
✘Someone to execute a brief without questioning it
✘Generic marketing content that looks good but says nothing

Testimonials

What clients say

"What Edd did in challenging us and finding that communication strategy influenced the wider thinking we took with the rest of the campaign."

Mick Heys

VP of Imaging and Smart Office, IDC Europe

"When developers feel they're understood, they talk more, they explain more — they really start to participate in the collaborative process."

Nathan Budd

Consulting Director, IDC Europe

"Having a partner to keep you honest through the entire process and make sure you're really delivering on the objectives — that's brilliant."

Natalie Hall

Marketing Consultant and Fractional CMO

Hear from clients directly

About

Edd Radcliffe

I have worked in technical communications for over 25 years. I am comfortable sitting down with PhDs and engineers, getting under the skin of the problems being solved, and doing the research required to communicate novel ideas to non-technical audiences.

Technology: MSc in Computer Science & Media
Practical: Studied yacht design, grew up on the water, and trained as an electrician during lockdown, spending a few years working on-site on commercial and restoration projects before returning to media.
Visual: 15 years as an architectural illustrator/animator, building full 3D environments from working drawings to visualise technical spaces, providing much-needed support to non-technical stakeholders and their decision-making.
Production: Extensive experience filming and photographing corporate videos and interviews, also covering technical industry conferences with a front-row seat to 1000’s of presentations. I have seen presentations inspire, and I have seen them send an audience to sleep.

Lets Talk

No pitch, no pressure. I'll ask a few questions, and we'll work out together whether I can help. I'm particularly interested in hearing what you've already tried.

Get in touch

Or reach me directly: hello@eddradcliffemedia.org | +44 7852 110379